The industry is looking for certified practical skills -

through your global accredited digital marketing diploma

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Go Beyond the NZQA Standard

Get a globally certified digital marketing diploma validated by the world's most powerful digital giants

Go Beyond the NZQA Standard

Get Funded from NZTE

Small businesses may qualify for the fund to help pay for IDMNZ courses that build the management capabilities of the employees. Management Capability Development Fund is available through the Regional Business Partner Network (RBP) Growth Advisors under NZTE. Talk to us to find out more.
Get Funded from NZTE

Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the programme and become certified, you carry an internationally recognised designation and a professional diploma.
Global Industry Validated & Accredited

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Course Curriculum

  • 2
    Module 1: Introduction to Digital Selling
  • 3
    Module 2: Digital Research
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 2.1: Introduction
    • Webinar 2.2: Audience Research
    • Webinar 2.3: Audience Research Tools
    • Webinar 2.4: Audience Research Dimensions
    • Webinar 2.5: Competitive Research
    • Webinar 2.6: Culture
    • Webinar 2.7: Data Analysis & Strategy
  • 4
    Module 3: Sales Enablement
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 3.1: Concepts
    • Webinar 3.2:Tools
    • Webinar 3.3: Tools for LinkedIn
    • Webinar 3.4: Tools for Twitter
    • Webinar 3.5: Insights
    • Webinar 3.6: Analysis
  • 5
    Module 4: CRM
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 4.1: Introduction
    • Webinar 4.2: Setup
    • Webinar 4.3: Core Functions
    • Webinar 4.4: Best Practice
    • Webinar 4.5: Sales Cycle
  • 6
    Module 5: Social Content
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 5.1: Content Creation
    • Webinar 5.2: Content Curation
    • Webinar 5.3: Content Distribution
    • Webinar 5.4: Content Strategy
  • 7
    Module 6: Digital Sales Messaging
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 6.1: Concepts
    • Webinar 6.2: Digital Channels (Part 1)
    • Webinar 6.3: Digital Channels (Part 2)
    • Webinar 6.4: Strategic Writing
    • Webinar 6.5: Storyboarding
    • Webinar 6.6: Strengthening & Formatting
  • 8
    Module 7: Engagement
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 7.1: Concepts
    • Webinar 7.2: Engagement Process
    • Webinar 7.3: Nurturing Prospects
    • Webinar 7.4: Objections & Engagement Channels
    • Webinar 7.5: Influencers
    • Webinar 7.6: Closing
  • 9
    Module 8: Social Account Management
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 8.1: Introduction
    • Webinar 8.2: Client Lifecycle
    • Webinar 8.3: Client Management
    • Webinar 8.4: Tools & Channels (Part 1)
    • Webinar 8.5: Tools & Channels (Part 2)
    • Webinar 8.6: Brand & Crisis Management
    • Webinar 8.7: Measurement & Reporting
  • 10
    Module 9: Digital Sales Leadership
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 9.1: Introduction
    • Webinar 9.2: Strategy Creation
    • Webinar 9.3: Becoming a Leader
    • Webinar 9.4: Implementing a Program (Part 1)
    • Webinar 9.5: Implementing a Program (Part 2)
    • Webinar 9.6: Measuring & Reporting
  • 11
    Module 10: Integration & Strategy
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Webinar 10.1: Concepts
    • Webinar 10.2: Analysis
    • Webinar 10.3: Plan
    • Webinar 10.4: Integration (Part 1)
    • Webinar 10.5: Integration (Part 2)
    • Webinar 10.6: Measurement (Part 1)
    • Webinar 10.7: Measurement (Part 2)

What you'll get:

  • Learn & Apply Skills Straight Away

    Learning material are delivered to you via our LMS, enhanced with industry work-connected learning. You can learn a concept one day and start applying at work the next.

  • Weekly Meeting with Air Mentor

    Be globally certified in 10 weeks (depending on your study pace) through weekly Q&A session with your digital specialists via web conferencing from your location.

  • Choose your Preferred Exam Centre & Time

    Exam is administered by our computer-based testing partner, Pearson Vue, via its global network of test centers throughout New Zealand (and worldwide).

Course Investment

Enrol now, gain immediate access and apply learning straight away!

  • $4,588.50

    Course fee $3990 (inclusive of 1st time exam fee $365) + 15% GST

    Get started now

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