Time to Get Promoted

The industry is looking for recognised practical skills

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Content Validated by World's Leading Digital Brands

Time to get updated with the latest trends and insights.

Content Validated by World's Leading Digital Brands

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the course, you carry an internationally recognised knowledge and skills. You can apply in any organisation anywhere.
Global Industry Validated & Accredited

Course Curriculum

  • 1
    Chapter 1: Principles of Digital Marketing
    • Concepts of Digital Marketing
    • INSIGHTS - Concepts of Digital Marketing
    • Webinar 1.1: Principles - Concepts of Digital Marketing
    • Webinar 1.2: Principles - The Buyer’s Journey
    • Webinar 1.3: Principles - The Marketing Function
    • Webinar 1.4: Principles - The Marketing Function & Buyer’s Journey
    • Webinar 1.5: Principles - Traditional and Digital Marketing
    • Webinar 1.6: Principles - The 3i Principles
    • Webinar 1.7: Principles - Digital Channels FREE PREVIEW
  • 2
    Chapter 2: Developing Objectives for Digital Marketing
    • Developing Objectives for Digital Marketing
    • INSIGHTS - Developing Objectives for Digital Marketing
    • Webinar 2.1: Developing Objectives - Planning Stage Considerations
    • Webinar 2.2: Developing Objectives - SMART Objectives
  • 3
    Chapter 3: Digital Research
    • Digital Research
    • INSIGHTS - Digital Research
    • Webinar 3.1: Digital Research - Audience Research
    • Webinar 3.2: Digital Research - Audience Listening Tools
    • Webinar 3.3: Digital Research - Competitive Research
    • Webinar 3.4: Digital Research - Industry Research
    • Webinar 3.5: Digital Research - Cultural Research
  • 4
    Chapter 4: Team Work in Digital Marketing
    • Team Work
    • INSIGHTS - Team Work
    • Webinar 4.1: Team Work - Digital Marketing Industry
    • Webinar 4.2: Team Work - Business Teams
    • Webinar 4.3: Team Work - Shared Business Objectives
    • Webinar 4.4: Team Work - Relationship Between Sales and Marketing
    • Webinar 4.5: Team Work - Effective Communication Skills
  • 5
    Chapter 5: PROPEL Model
    • PROPEL Model
    • INSIGHTS - PROPEL Model
    • Webinar 5.1: PROPEL Model