Time to Get Promoted

The industry is looking for recognised practical skills

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Content Validated by World's Leading Digital Brands

Get updated with the latest trends and insights.

Content Validated by World's Leading Digital Brands

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the course, you carry an internationally recognised knowledge and skills. You can apply in any organisation anywhere.
Global Industry Validated & Accredited

Course Curriculum

  • 1
    Chapter 1: Concepts of Content Marketing
  • 2
    Chapter 2: Research
    • Research
    • Research - INSIGHTS
    • Webinar 2.1: Social Listening
    • Webinar 2.2: Competitor Analysis
    • Webinar 2.3: Content Audit
  • 3
    Chapter 3: Plan
    • Plan
    • Plan - INSIGHTS
    • Webinar 3.1: Content Goals
    • Webinar 3.2: Buyer Personas
    • Webinar 3.3: Content Topics
    • Webinar 3.4: Content Calendars
    • Webinar 3.5: Content Management Systems
  • 4
    Chapter 4: Create and Curate
    • Create and Curate
    • Create and Curate - INSIGHTS
    • Webinar 4.1: Content Creation
    • Webinar 4.2: Content Types
    • Webinar 4.3: Content Creation Tools
    • Webinar 4.4: Content Curation
    • Webinar 4.5: Content Curation Tools
    • Webinar 4.6: Defining Your Personality
    • Webinar 4.7: Brand Storytelling
    • Webinar 4.8: Content Personalisation
  • 5
    Chapter 5: Publish
    • Publish
    • Publish - INSIGHTS
    • Webinar 5.1: Content Platforms
    • Webinar 5.2: Content Seeding
    • Webinar 5.3: Content Scheduling
    • Webinar 5.4: Content Promotion
    • Webinar 5.5: Content Repurposing
  • 6
    Chapter 6: Measure
    • Measure
    • Measure - INSIGHTS
    • Webinar 6.1: Content Marketing ROI
    • Webinar 6.2: Content Marketing Goals
    • Webinar 6.3: Key Metrics

Course Investment

Enrol now, gain immediate access and apply learning straight away!

What you'll get:

  • Learn & Apply Skills Straight Away

    Learning material are delivered to you via our LMS, enhanced with industry work-connected learning. You can learn a concept one day and start applying at work the next.

  • Meeting with Air Mentor

    Have an optional Q&A session with your digital specialists via web conferencing from your location. You just need to email us to arrange your session.

  • Choose to Continue your Study Pathway

    Continue this course by upgrading your learning to be a globally Certified Digital Marketing Professional.

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