The industry is looking for certified practical skills -

through your global accredited search marketing diploma

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Go Beyond the NZQA Standard

Get a globally certified search marketing diploma validated by the world's most powerful digital giants

Go Beyond the NZQA Standard

Get Funded from NZTE

Small businesses may qualify for the fund to help pay for IDMNZ courses that build the management capabilities of the employees. Management Capability Development Fund is available through the Regional Business Partner Network (RBP) Growth Advisors under NZTE. Talk to us to find out more.
Get Funded from NZTE

Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the programme and become certified, you carry an internationally recognised designation and a professional diploma.
Global Industry Validated & Accredited

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Course Curriculum

  • 2
    Module 1: Introduction to Search Marketing
  • 3
    Module 2: SEO Setup
    • SLIDES - SEO Setup
    • INSIGHTS - SEO Setup
    • Webinar 2.1: Concepts of SEO
    • Webinar 2.2: On Page SEO
    • Webinar 2.3: Technical
    • Webinar 2.4: Off Page SEO
    • Webinar 2.5: Mobile & Local
    • Practical Exercises - SEO Setup
  • 4
    Module 3: SEO Content
    • SLIDES - SEO Content
    • INSIGHTS - SEO Content
    • Webinar 3.1: SEO Content - Concepts
    • Webinar 3.2: SEO Content - Strategy
    • Webinar 3.3: SEO Content - Research
    • Webinar 3.4: SEO Content - Creation
    • Webinar 3.5: SEO Content - Analysis
    • Practical Exercises - SEO Content
  • 5
    Module 4: SEO Workshop
    • SLIDES - SEO Workshop
    • INSIGHTS - SEO Workshop
    • Webinar 4.1: SEO Workshop - Concepts
    • Webinar 4.2: SEO Workshop - Technical SEO (Part 1)
    • Webinar 4.3: SEO Workshop - Technical SEO (Part 2)
    • Webinar 4.4: SEO Workshop - On Page Optimisation (Part 1)
    • Webinar 4.5: SEO Workshop - On Page Optimisation (Part 2)
    • Webinar 4.6: SEO Workshop - Strategic SEO
    • Webinar 4.7: SEO Workshop - Off Page Optimisation
    • Practical Exercises - SEO Workshop
  • 6
    Module 5: Paid Search
    • SLIDES - Paid Search
    • INSIGHTS - Paid Search
    • Webinar 5.1: Concepts
    • Webinar 5.2: Launch (Part 1)
    • Webinar 5.3: Launch (Part 2)
    • Webinar 5.4: Manage
    • Webinar 5.5: Optimise (Part 1)
    • Webinar 5.6: Optimise (Part 2)
    • Webinar 5.7: Report (Part 1)
    • Webinar 5.8: Report (Part 2)
    • Practical Exercises - Paid Search
  • 7
    Module 6: Display Advertising
    • SLIDES - Display Advertising
    • INSIGHTS - Display Advertising
    • Webinar 6.1: Concepts
    • Webinar 6.2: Setup
    • Webinar 6.3: Create
    • Webinar 6.4: Target & Bid (Part 1)
    • Webinar 6.5: Target & Bid (Part 2)
    • Webinar 6.6: Report
    • Practical Exercises - Display Advertising
  • 8
    Module 7: Video Advertising
    • SLIDES - Video Advertising
    • INSIGHTS - Video Advertising
    • Webinar 7.1: Concepts
    • Webinar 7.2: Setup
    • Webinar 7.3: Campaign
    • Webinar 7.4: Target
    • Webinar 7.5: Analyse & Iterate
    • Practical Exercises - Video Advertising
  • 9
    Module 8: Analytics Setup
    • SLIDES - Analytics Setup
    • INSIGHTS - Analytics Setup
    • Webinar 8.1: Analytics Setup - Concepts
    • Webinar 8.2: Analytics Setup - Setup
    • Webinar 8.3: Analytics Setup - Goals
    • Webinar 8.4: Analytics Setup - Event Tracking
    • Webinar 8.5: Analytics Setup - Laws & Guidelines
    • Practical Exercises - Analytics Setup
  • 10
    Module 9: Applied Analytics
    • SLIDES - Applied Analytics
    • INSIGHTS - Applied Analytics
    • Webinar 9.1: Applied Analytics - Concepts
    • Webinar 9.2: Applied Analytics - Source
    • Webinar 9.3: Applied Analytics - Interaction
    • Webinar 9.4: Applied Analytics - Reporting
    • Webinar 9.5: Applied Analytics - Data Management
    • Practical Exercises - Applied Analytics
  • 11
    Module 10: Strategy & Planing
    • SLIDES - Strategy & Planning
    • INSIGHTS - Strategy & Planning
    • Webinar 10.1: Strategy & Planning - Plan (Part 1)
    • Webinar 10.2: Strategy & Planning - Plan (Part 2)
    • Webinar 10.3: Strategy & Planning - Plan (Part 3)
    • Webinar 10.4: Strategy & Planning - Prepare (Part 1)
    • Webinar 10.5: Strategy & Planning - Prepare (Part 2)
    • Webinar 10.6: Strategy & Planning - Execute
    • Webinar 10.7: Strategy & Planning - Learn
    • Practical Exercises - Strategy & Planning

What you'll get:

  • Learn & Apply Skills Straight Away

    Learning material are delivered to you via our LMS, enhanced with industry work-connected learning. You can learn a concept one day and start applying at work the next.

  • Weekly Meeting with Air Mentor

    Be globally certified in 10 weeks (depending on your study pace) through weekly Q&A session with your digital specialists via web conferencing from your location.

  • Choose your Preferred Exam Centre & Time

    Exam is administered by our computer-based testing partner, Pearson Vue, via its global network of test centers throughout New Zealand (and worldwide).

Course Investment

Enrol now, gain immediate access and apply learning straight away!

  • $5,382.00

    Course fee $4680 (inclusive of 1st time exam fee $365) + 15% GST

    Get started now

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