The industry is looking for certified practical skills -

through your global accredited digital strategy and planning diploma

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Go Beyond the NZQA Standard

Get a globally certified digital strategy and planning diploma validated by the world's most powerful digital giants

Go Beyond the NZQA Standard

Get Funded from NZTE

Small businesses may qualify for the fund to help pay for IDMNZ courses that build the management capabilities of the employees. Management Capability Development Fund is available through the Regional Business Partner Network (RBP) Growth Advisors under NZTE. Talk to us to find out more.
Get Funded from NZTE

Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the programme and become certified, you carry an internationally recognised designation and a professional diploma.
Global Industry Validated & Accredited

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Course Curriculum

  • 2
    Module 1: Introduction to Strategy and Planning
  • 3
    Module 2: Traditional Communications
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 2.1: Scope of Traditional Communications
    • Webinar 2.2: Growing Power of Consumers
    • Webinar 2.3: Creating a Marketing Plan
    • Webinar 2.4: Customer Journey
    • Webinar 2.5: Limitations of Traditional Communications
    • Webinar 2.6: Resourcing
    • Webinar 2.7: Market Research
    • Webinar 2.8: Communications Planning
    • Webinar 2.9: Budgeting
    • Webinar 2.10: Performance Evaluation
  • 4
    Module 3: Digital Communications
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 3.1: Digital Communications Planning
    • Webinar 3.2: Customer Journey
    • Webinar 3.3: Digital Media Mix & Communications Models
    • Webinar 3.4: Consumer Trends & Key Target Segment
    • Webinar 3.5: Components of a Campaign
    • Webinar 3.6: Digital PR and Social Media
    • Webinar 3.7: Situation Analysis & Digital Research
    • Webinar 3.8: Budgeting & Resourcing
    • Webinar 3.9: Structuring the Marketing Department
    • Webinar 3.10: Developing a Measurement Strategy
  • 5
    Module 4: Digital Channels
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 4.1: Inbound and Outbound Marketing
    • Webinar 4.2: Channel Planning
    • Webinar 4.3: Benefits of Digital Channels & Channel Types
    • Webinar 4.4: Mobile Marketing
    • Webinar 4.5: Inbound Channels
    • Webinar 4.6: Engaging Content
    • Webinar 4.7: Social Media and Email
    • Webinar 4.8: Outbound Channels
    • Webinar 4.9: Monitoring Impact
    • Webinar 4.10: Reporting & Analysing
  • 6
    Module 5: Social Customer Service
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 5.1: Social Commerce
    • Webinar 5.2: Social Customer Service Strategy
    • Webinar 5.3: Collaborative Strategy Development
    • Webinar 5.4: Team Structure & Workflows
    • Webinar 5.5: Process Automation
    • Webinar 5.6: Crisis Management
    • Webinar 5.7: KPIs & Customer Satisfaction URL
    • Webinar 5.8: Security, Hiring & Training
    • Webinar 5.9: P2P Communities
  • 7
    Module 6: Budget & Resourcing
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 6.1: Factors in Marketing Budget Setting
    • Webinar 6.2: Recruiting & Retaining Digital Talent
    • Webinar 6.3: Budget Objectives & Timeframes
    • Webinar 6.4: Budget Process
    • Webinar 6.5: Influences of Budgets & CRM
    • Webinar 6.6: Media Budget Application
    • Webinar 6.7: Creative Budget Application
    • Webinar 6.8: Personnel Planning & Training
    • Webinar 6.9 Laws and Regulations
  • 8
    Module 7: Big Data & Analytics
    • Presentation Slides
    • Presentation Slides with Lecturer Notes (Part 1)
    • Presentation Slides with Lecturer Notes (Part 2)
    • Practical Exercises
    • Webinar 7.1: Understanding Your Data
    • Webinar 7.2: Data Scraping & Cleansing
    • Webinar 7.3: Data Types & Management
    • Webinar 7.4: Big Data & Machine Learning
    • Webinar 7.5: Open Data
    • Webinar 7.6: Data Collection & Processing
    • Webinar 7.7: Data Storage & Processing
    • Webinar 7.8: IoT and Data Driven Decisions
    • Webinar 7.9: Reporting
  • 9
    Module 8: Digital Leadership
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Practical Exercises
    • Webinar 8.1: Concepts
    • Webinar 8.2: Digital Strategy
    • Webinar 8.3: Becoming a Digital Leader
    • Webinar 8.4: Digital Strategy Blueprint
    • Webinar 8.5: Crossing the Chasm
    • Webinar 8.6: Digital Teams
    • Webinar 8.7: Building an Effective Digital Team
    • Webinar 8.8: Managing Metrics and KPIs
    • Webinar 8.9: Establishing an Executive Digital Blueprint
  • 10
    Module 9: Strategy Formulation and Plan
    • Presentation Slides
    • Presentation Slides with Lecturer Notes
    • Webinar 9.1: Strategic Planning
    • Webinar 9.2: Implementing a Strategy
    • Webinar 9.3: Comparing with Industry
    • Webinar 9.4: SWOT
    • Webinar 9.5: Benchmarking
    • Webinar 9.6: Tactics
    • Webinar 9.7: In-house vs. 3rd Party
    • Webinar 9.8: KPIs and Analytics
    • Webinar 9.9: Analytics and Review

What you'll get:

  • Learn & Apply Skills Straight Away

    Learning material are delivered to you via our LMS, enhanced with industry work-connected learning. You can learn a concept one day and start applying at work the next.

  • Weekly Meeting with Air Mentor

    Be globally certified in 10 weeks (depending on your study pace) through weekly Q&A session with your digital specialists via web conferencing from your location.

  • Choose your Preferred Exam Centre & Time

    Exam is administered by our computer-based testing partner, Pearson Vue, via its global network of test centers throughout New Zealand (and worldwide).

Course Investment

Enrol now, gain immediate access and apply learning straight away!

  • $5,382.00

    Regular price (Including exam fee $365, GST 15% and payment gateway transaction fee 3%)

    Get started now

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