The industry is looking for certified practical skills -

through your global accredited digital marketing diploma

  • 95%

    of our certified professional level graduates are currently employed

  • 88%

    are currently working in senior roles or at management level

  • 81%

    of graduates have been promoted after completing their certified programme

Go Beyond the NZQA Standard

Get a globally certified digital marketing diploma validated by the world's most powerful digital giants

Go Beyond the NZQA Standard

Get Funded from NZTE

Small businesses may qualify for the fund to help pay for IDMNZ courses that build the management capabilities of the employees. Management Capability Development Fund is available through the Regional Business Partner Network (RBP) Growth Advisors under NZTE. Talk to us to find out more.
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Global Industry Validated & Accredited

The Industry Advisory Council representing the world’s largest and most influential digital brands ensures graduates have learned the latest tools and techniques. Once you complete the programme and become certified, you carry an internationally recognised designation and a professional diploma.
Global Industry Validated & Accredited

Meet with Air Mentor. Study Anytime, Anywhere.

Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
Meet with Air Mentor. Study Anytime, Anywhere.

Course Curriculum

  • 2
    Module 1: Introduction to Digital Marketing
    • Study Note
    • Presentation Slides FREE PREVIEW
    • Presentation Slides - Transcript with References
    • Webinar 1.1: Introduction FREE PREVIEW
    • Webinar 1.2: Digital Marketing Concepts
    • Webinar 1.3: 3i Principles
    • Webinar 1.4: Developing Objectives - Case Study
    • Webinar 1.5: Audience Research
    • Webinar 1.6: Digital Research - Case Study
    • Webinar 1.7: The Buyer's Journey
    • Webinar 1.8: Integrating Traditional and Digital Marketing
    • Webinar 1.9: Tools for Digital Marketing
  • 3
    Module 2: Content Marketing
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 2.1: Introduction
    • Webinar 2.2: Content Marketing Concepts
    • Webinar 2.3: Community Management Concepts
    • Webinar 2.4: Competitor Analysis
    • Webinar 2.5: Content Topics
    • Webinar 2.6: Content Management Systems
    • Webinar 2.7: Content Creation
    • Webinar 2.8: Content Creation Tools
    • Webinar 2.9: Content Curation Tools
    • Webinar 2.10: Defining Your Personality
    • Webinar 2.11: Brand Storytelling
    • Webinar 2.12: Content Personalisation
    • Webinar 2.13: Content Platforms
    • Webinar 2.14: Content Repurposing
    • Webinar 2.15: Content Marketing ROI
    • Webinar 2.16: Content Marketing Goals
  • 4
    Module 3: Social Media Marketing
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 3.1: Introduction
    • Webinar 3.2: Social Media Marketing Concepts
    • Webinar 3.3: Setting up a Social Media Experience for a Business
    • Webinar 3.4: The Value of Building a Social Media Community
    • Webinar 3.5: Engaging with an Audience Using Social Media
    • Webinar 3.6: Using Twitter to Engage an Audience
    • Webinar 3.7: Using LinkedIn to Engage an Audience
    • Webinar 3.8: Analysing and Reporting Using Social Media Tools
  • 5
    Module 4: SEO (Search Engine Optimisation)
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 4.1: Introduction
    • Webinar 4.2: Paid Versus Organic Search
    • Webinar 4.3: SERPs
    • Webinar 4.4: Types of SEO Objectives
    • Webinar 4.5: Types of Research
    • Webinar 4.6: Turning Research into Content
    • Webinar 4.7: Technical Optimisation
    • Webinar 4.8: SEO Action Plan
    • Webinar 4.9: Traffic Sources
    • Webinar 4.10: Measuring Success
  • 6
    Module 5: Paid Search (PPC) with Google Ads
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 5.1: Introduction
    • Webinar 5.2: Paid Versus Organic Search
    • Webinar 5.3: Benefits of Paid Search
    • Webinar 5.4: Google Ads
    • Webinar 5.5: Keyword Research
    • Webinar 5.6: Budget Management
    • Webinar 5.7: KPIs and Conversion Tracking
    • Webinar 5.8: Advanced Measurement
  • 7
    Module 6: Display and Video Advertising
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 6.1: Introduction
    • Webinar 6.2: Concepts
    • Webinar 6.3: Advertising Buying Mechanism
    • Webinar 6.4: YouTube Channel Setup
    • Webinar 6.5: Video Management
    • Webinar 6.6: Google Display Network
    • Webinar 6.7: Video Ad Formats
    • Webinar 6.8: Video Ad Creation
    • Webinar 6.9: Targeting
    • Webinar 6.10: Audience Targeting
    • Webinar 6.11: Remarketing
    • Webinar 6.12: Bidding
    • Webinar 6.13: Metrics
    • Webinar 6.14: Video Campaign Reporting
    • Webinar 6.15: Campaign Optimisation
  • 8
    Module 7: Email Marketing
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 7.1: Introduction
    • Webinar 7.2: Key Concepts
    • Webinar 7.3: Inbound Marketing
    • Webinar 7.4: Data Capture
    • Webinar 7.5: Contact Database
    • Webinar 7.6: Audience
    • Webinar 7.7: Email Design
    • Webinar 7.8: Images
    • Webinar 7.9: Email Campaign Creation
    • Webinar 7.10: Campaign Delivery Management
    • Webinar 7.11: A/B Testing
    • Webinar 7.12: Campaign Performance
    • Webinar 7.13: Minimising Bounces and Unsubscribes
  • 9
    Module 8: Website Optimisation
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 8.1: Introduction
    • Webinar 8.2: Website Optimisation
    • Webinar 8.3: Website Hosting Options
    • Webinar 8.4: Design Principles
    • Webinar 8.5: Website Copy
    • Webinar 8.6: UX versus UI
    • Webinar 8.7: Optimise a Website
    • Webinar 8.8: Website Metrics
    • Webinar 8.9: Monitor and Report
  • 10
    Module 9: Analytics with Google Analytics
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 9.1: Introduction
    • Webinar 9.2: Introduction to Analytics
    • Webinar 9.3: Benefits and Limitations
    • Webinar 9.4: Basic Terminology
    • Webinar 9.5: Legal Situation
    • Webinar 9.6: Collaboration
    • Webinar 9.7: Introducing Goals
    • Webinar 9.8: The Key Reports
    • Webinar 9.9: Events Report
    • Webinar 9.10: Tracking Data Effectively
  • 11
    Module 10: Digital Marketing Strategy
    • Study Notes
    • Presentation Slides
    • Presentation Slides - Transcript with References
    • Webinar 10.1: Introduction
    • Webinar 10.2: Strategy Fundamentals
    • Webinar 10.3: Budgeting
    • Webinar 10.4: Setting Objectives
    • Webinar 10.5: Reviews
    • Webinar 10.6: Research Activities
    • Webinar 10.7: Thinking Critically about Research
    • Webinar 10.8: Digital Audit
    • Webinar 10.9: Webinar 10.9: Developing a Brief
    • Webinar 10.10: Creative Strategy
    • Webinar 10.11: Channel Specifications
    • Webinar 10.12: Identifying Channels
    • Webinar 10.14: A Media Plan
    • Webinar 10.15: Communicating your Results

What you'll get:

  • Learn & Apply Skills Straight Away

    Learning material are delivered to you via our LMS, enhanced with industry work-connected learning. You can learn a concept one day and start applying at work the next.

  • Weekly Meeting with Air Mentor

    Be globally certified in 10 weeks (depending on your study pace) through weekly Q&A session with your digital specialists via web conferencing from your location.

  • Choose your Preferred Exam Centre & Time

    Exam is administered by our computer-based testing partner, Pearson Vue, via its global network of test centers throughout New Zealand (and worldwide).

Course Investment

Enrol now, gain immediate access and apply learning straight away!

  • $4,588.50

    Course fee $3990 (inclusive of 1st time exam fee $365) + 15% GST

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