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Access to our LMS 24/7 as and when you need it. Instructors and students will meet online to catch up study and to answer your queries.
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Course Curriculum

  • 2
    Module 1: Digital Marketing Foundations
    • Lesson 1: Principles of Digital Marketing - Presentation Slides FREE PREVIEW
    • Lesson 1: Principles of Digital Marketing - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Concepts of Digital Marketing FREE PREVIEW
    • Webinar 1.2: The Buyer’s Journey
    • Webinar 1.3: The Marketing Function
    • Webinar 1.4: The Marketing Function & Buyer’s Journey
    • Webinar 1.5: Traditional and Digital Marketing
    • Webinar 1.6: The 3i Principles
    • Webinar 1.7: Digital Channels
    • Lesson 2: Developing Objectives - Presentation Slides
    • Lesson 2: Developing Objectives - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Planning Stage Considerations
    • Webinar 2.2: SMART Objectives
    • Lesson 3: Digital Research - Presentation Slides
    • Lesson 3: Digital Research - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Audience Research
    • Webinar 3.2: Audience Listening Tools
    • Webinar 3.3: Competitive Research
    • Webinar 3.4: Industry Research
    • Webinar 3.5: Cultural Research
    • Lesson 4: Team Work - Presentation Slides
    • Lesson 4: Team Work - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Digital Marketing Industry
    • Webinar 4.2: Business Teams
    • Webinar 4.3: Shared Business Objectives
    • Webinar 4.4: Relationship Between Sales and Marketing
    • Webinar 4.5: Effective Communication Skills
    • Lesson 5: PROPEL Model - Presentation Slides
    • Lesson 5: PROPEL Model - Presentation Slides with Insights & references
    • Webinar 5.1: PROPEL Model
  • 3
    Module 2: Website Optimisation
    • Lesson 1: Concepts - Presentation Slides
    • Lesson 1: Concepts - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Website Optimisation
    • Webinar 1.2: Purpose of Website Optimisation
    • Webinar 1.3: Components of Website Design
    • Lesson 2: Architecture in Digital Marketing - Presentation Slides
    • Lesson 2: Architecture in Digital Marketing - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Website Hosting Options
    • Webinar 2.2: Build a Website
    • Webinar 2.3 - Create Layout
    • Lesson 3: Design - Presentation Slides
    • Lesson 3: Design - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Principles of Website Design
    • Webinar 3.2: Mobile First Design
    • Webinar 3.3: Website Copy
    • Webinar 3.4: A/B Testing
    • Lesson 4: Optimise - Presentation Slides
    • Lesson 4: Optimise - Presentation Slides with Lecturer Notes
    • Webinar 4.1: UX versus UI
    • Webinar 4.2: UX and UI Principles
    • Webinar 4.3: Assess UX
    • Webinar 4.4: Improve UX
    • Webinar 4.5: Optimise Your Website
    • Lesson 5: Measure - Presentation Slides
    • Lesson 5: Measure - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Website Metrics
    • Webinar 5.2: Website Evaluation
    • Webinar 5.3: Monitor & Report
    • Tutorial 1: Website Setup
    • Tutorial 2: Website Setup
  • 4
    Module 3: Content Marketing
    • Lesson 1: Concepts of Content Marketing - Presentation Slides
    • Lesson 1: Concepts of Content Marketing - Presentation Slides with Lecturer Notes
    • Webinar 1.1: What is Content Marketing?
    • Webinar 1.2: Types of Content
    • Webinar 1.3: Content Intention
    • Webinar 1.4: Community Management
    • Webinar 1.5: Content Marketing Strategy
    • Lesson 2: Research - Presentation Slides
    • Lesson 2: Research - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Social Listening
    • Webinar 2.2: Competitor Analysis
    • Webinar 2.3: Content Audit
    • Lesson 3: Plan - Presentation Slides
    • Lesson 3: Plan - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Content Goals
    • Webinar 3.2: Buyer Personas
    • Webinar 3.3: Content Topics
    • Webinar 3.4: Content Calendars
    • Webinar 3.5: Content Management Systems
    • Lesson 4: Create and Curate - Presentation Slides
    • Lesson 4: Create and Curate - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Content Creation
    • Webinar 4.2: Content Types
    • Webinar 4.3: Content Creation Tools
    • Webinar 4.4: Content Curation
    • Webinar 4.5: Content Curation Tools
    • Webinar 4.6: Defining Your Personality
    • Webinar 4.7: Brand Storytelling
    • Webinar 4.8: Content Personalisation
    • Lesson 5: Publish - Presentation Slides
    • Lesson 5: Publish - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Content Platforms
    • Webinar 5.2: Content Seeding
    • Webinar 5.3: Content Scheduling
    • Webinar 5.4: Content Promotion
    • Webinar 5.5: Content Repurposing
    • Lesson 6: Measure - Presentation Slides
    • Lesson 6: Measure - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Content Marketing ROI
    • Webinar 6.2: Content Marketing Goals
    • Webinar 6.3: Key Metrics
  • 5
    Module 4 Part 1: Social Media Marketing (Organic)
    • Lesson 1: Introduction to Social (Organic) - Presentation Slides
    • Lesson 1: Introduction to Social (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Concepts of Social Media Marketing
    • Webinar 1.2: Roles and Responsibilities
    • Webinar 1.3: The Buyer's Journey
    • Webinar 1.4: Platform Principles
    • Webinar 1.5: Hashtags
    • Lesson 2: Facebook (Organic) - Presentation Slides
    • Lesson 2: Facebook (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Facebook Concepts
    • Webinar 2.2: Facebook Platform Features
    • Webinar 2.3: Facebook Setup and Customisation
    • Webinar 2.4: Facebook Page Posts
    • Lesson 3: Twitter (Organic) - Presentation Slides
    • Lesson 3: Twitter (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Twitter Concepts
    • Webinar 3.2: Twitter Platform Features
    • Webinar 3.3 - Twitter Setup and Customisation
    • Webinar 3.4: Twitter Tweets
    • Lesson 4: LinkedIn (Organic) - Presentation Slides
    • Lesson 4: LinkedIn (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 4.1: LinkedIn Concepts
    • Webinar 4.2: LinkedIn Platform Features
    • Webinar 4.3: LinkedIn Setup and Customisation
    • Webinar 4.4: LinkedIn Company Page
    • Webinar 4.5: LinkedIn Affiliate and Showcase Pages
    • Webinar 4.6: LinkedIn Posts
    • Lesson 5: Instagram (Organic) - Presentation Slides
    • Lesson 5: Instagram (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Instagram Concepts
    • Webinar 5.2: Instagram Platform Features
    • Webinar 5.3: Instagram Account Types
    • Webinar 5.4: Instagram Account Optimisation
    • Webinar 5.5: Instagram Posts
    • Webinar 5.6: Instagram Story
    • Lesson 6: Snapchat (Organic) - Presentation Slides
    • Lesson 6: Snapchat (Organic) - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Snapchat Concepts
    • Webinar 6.2: Snapchat Platform Features
    • Webinar 6.3: Snapchat Account Setup
    • Webinar 6.4: Snapchat Snaps
    • Webinar 6.5: Snapchat Story
    • Lesson 7: Social Media Communities - Presentation Slides
    • Lesson 7: Social Media Communities - Presentation Slides with Lecturer Notes
    • Webinar 7.1: Community Concepts
    • Webinar 7.2: Community Building
    • Webinar 7.3: Community Management
  • 6
    Module 4 Part 2: Social Media Marketing (Paid)
    • Lesson 1: Social Media Campaign Concepts (Paid) - Presentation Slides
    • Lesson 1: Social Media Campaign Concepts (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Campaign Development
    • Webinar 1.2: Objectives
    • Webinar 1.3: Campaign Analysis
    • Lesson 2: Facebook (Paid) - Presentation Slides
    • Lesson 2: Facebook (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Facebook Ads
    • Webinar 2.2: Facebook Targetting
    • Webinar 2.3: Facebook Audience Insights
    • Webinar 2.4: Facebook Ads Manager
    • Webinar 2.5: Facebook Power Editor
    • Webinar 2.6: Facebook Ad Auctions
    • Webinar 2.7: Facebook Canvas
    • Webinar 2.8: Facebook Reporting
    • Lesson 3: Twitter (Paid) - Presentation Slides
    • Lesson 3: Twitter (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Twitter Ads Manager
    • Webinar 3.2: Twitter Ad Formats
    • Webinar 3.3: Twitter Campaign Objectives
    • Webinar 3.4: Twitter Targeting
    • Webinar 3.5: Twitter Ad Auctions
    • Webinar 3.6: Twitter Campaign Optimisation
    • Webinar 3.7: Twitter Analysis
    • Lesson 4: Linkedin (Paid) - Presentation Slides
    • Lesson 4: LinkedIn (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 4.1: LinkedIn Campaign Manager
    • Webinar 4.2: LinkedIn Text Ads
    • Webinar 4.3: LinkedIn Sponsored Content Ads
    • Webinar 4.4: LinkedIn Sponsored InMails
    • Webinar 4.5: LinkedIn Targeting
    • Webinar 4.6: LinkedIn Best Practices
    • Webinar 4.7: LinkedIn Analysis
    • Lesson 5: Instagram (Paid) - Presentation Slides
    • Lesson 5: Instagram (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Instagram Ad Formats
    • Webinar 5.2: Instagram Campaign Objectives
    • Webinar 5.3: Instagram Ad Buying
    • Webinar 5.4: Instagram Best Practices
    • Webinar 5.5: Instagram Analysis
    • Lesson 6: Snapchat (Paid) - Presentation Slides
    • Lesson 6: Snapchat (Paid) - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Snapchat 3V Advertising
    • Webinar 6.2: Snapchat Ad Manager
    • Webinar 6.3: Snapchat Ads
    • Webinar 6.4: Snapchat Geofilters
    • Webinar 6.5: Snapchat Sponsored Lenses
    • Webinar 6.6: Snapchat Targeting
    • Webinar 6.7: Snapchat Campaign Setup
    • Webinar 6.8: Snapchat Analysis
    • Tutorial 1: Facebook Ads Manager
    • Tutorial 2: Facebook Audience Insights
  • 7
    Module 5: SEO
    • Lesson 1: Introduction to SEO - Presentation Slides
    • Lesson 1: Introduction to SEO - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Paid Vs Organic Search
    • Webinar 1.2: How Search Engines Work
    • Webinar 1.3: Keywords
    • Webinar 1.4: SERPs
    • Lesson 2: Set Objectives - Presentation Slides
    • Lesson 2: Set Objectives - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Types Of Objectives
    • Webinar 2.2: Setting Objectives
    • Lesson 3: Keyword Research - Presentation Slides
    • Lesson 3: Keyword Research - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Types Of Keywords
    • Webinar 3.2: How To Conduct Keyword Research
    • Webinar 3.3: SEO Content
    • Lesson 4: Optimise - Presentation Slides
    • Lesson 4: Optimise - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Technical Optimisation
    • Webinar 4.2: OnPage Optimisation
    • Webinar 4.3: OffPage Optimisation
    • Webinar 4.4: SEO Action Plan
    • Lesson 5: Measure Performance - Presentation Slides
    • Lesson 5: Measure Performance - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Traffic Sources
    • Webinar 5.2: Types Of Metrics
    • Webinar 5.3: Measuring Success
    • Tutorial 1: Google Keyword Planner
  • 8
    Module 6: Paid Search
    • Lesson 1: Concepts of Paid Search - Presentation Slides
    • Lesson 1: Concepts of Paid Search - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Paid Versus Organic Search
    • Webinar 1.2: How Consumers Use Search Engines
    • Webinar 1.3: The Benefits of Paid Search
    • Webinar 1.4: Campaign Elements
    • Lesson 2: Launch - Presentation Slides
    • Lesson 2: Launch - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Google AdWords
    • Webinar 2.2: Account Structure
    • Webinar 2.3: Account Elements
    • Webinar 2.4: Keyword Research
    • Webinar 2.5: Campaign Creation
    • Lesson 3: Manage - Presentation Slides
    • Lesson 3: Manage - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Budget Management
    • Webinar 3.2: Bidding
    • Webinar 3.3: Campaign Optimisation
    • Lesson 4: Measure - Presentation Slides
    • Lesson 4: Measure - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Campaign Measurement
    • Webinar 4.2: Advanced Measurement
  • 9
    Module 7: Display and Video Advertising
    • Lesson 1: Concepts of Display and Video Advertising - Presentation Slides
    • Lesson 1: Concepts of Display and Video Advertising - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Concepts
    • Webinar 1.2: Platforms
    • Webinar 1.3: Advertising Buying Mechanisms
    • Webinar 1.4: Campaign Objectives
    • Lesson 2: YouTube - Presentation Slides
    • Lesson 2: YouTube - Presentation Slides with Lecturer Notes
    • Webinar 2.1: YouTube Channel Setup
    • Webinar 2.2: Video Upload
    • Webinar 2.3: Video Management
    • Webinar 2.4: Video Analytics
    • Lesson 3: Ads Format - Presentation Slides
    • Lesson 3: Ads Format - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Google Display Network
    • Webinar 3.2: Display Ad Formats
    • Webinar 3.3: Video Ad Formats
    • Lesson 4: Creation - Presentation Slides
    • Lesson 4: Creation - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Display Campaign Creation
    • Webinar 4.2: Display Ad Creation
    • Webinar 4.3: Video Campaign Creation
    • Webinar 4.4: Video Ad Creation
    • Lesson 5: Target - Presentation Slides
    • Lesson 5: Target - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Targeting
    • Webinar 5.2: Audience Targeting
    • Webinar 5.3: Contextual Targeting
    • Webinar 5.4: Advanced Targeting
    • Webinar 5.5: Targeting Exclusions
    • Webinar 5.6: Remarketing
    • Webinar 5.7: Bidding
    • Lesson 6: Measure - Presentation Slides
    • Lesson 6: Measure - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Metrics
    • Webinar 6.2: Display Campaign Reporting
    • Webinar 6.3: Video Campaign Reporting
    • Webinar 6.4: Google Analytics Reporting
    • Webinar 6.5: Campaign Optimisation
    • Tutorial 1: Create a Display Campaign
    • Tutorial 2: Create a Video Ads
    • Tutorial 3: Ads Audience Targeting
    • Tutorial 4: Ads Topic Targeting
    • Tutorial 5: Ads Exclusions
  • 10
    Module 8: Email Marketing
    • Lesson 1: Fundamentals of Email Marketing - Presentation Slides
    • Lesson 1: Fundamentals of Email Marketing - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Key Concepts of Email Marketing
    • Webinar 1.2: Inbound Email Marketing
    • Webinar 1.3: Legislation and Regulations
    • Lesson 2: Email Strategy - Presentation Slides
    • Lesson 2: Email Strategy - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Email Strategy
    • Webinar 2.2: Email Service Providers
    • Webinar 2.3: Data Capture
    • Webinar 2.4: Contact Database
    • Lesson 3: Email Design - Presentation Slides
    • Lesson 3: Email Design - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Email Components
    • Webinar 3.2: Audience
    • Webinar 3.3: Subject Line
    • Webinar 3.4: Email Copy
    • Webinar 3.5: Email Design
    • Webinar 3.6: Call to Action
    • Webinar 3.7: Images
    • Lesson 4: Campaign Delivery - Presentation Slides
    • Lesson 4: Campaign Delivery - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Email Campaign Creation
    • Webinar 4.2: Deliverability Factors
    • Webinar 4.3: Campaign Delivery Challenges
    • Webinar 4.4: Campaign Delivery Management
    • Lesson 5: Testing and Optimisation - Presentation Slides
    • Lesson 5: Testing and Optimisation - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Email Testing
    • Webinar 5.2: A/B Testing
    • Webinar 5.3: Campaign Performance
    • Webinar 5.4: Optimising
    • Webinar 5.5: Minimising Bounces and Unsubscribes
    • Lesson 6: Marketing Automation - Presentation Slides
    • Lesson 6: Marketing Automation - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Marketing Automation
    • Webinar 6.2: Marketing Automation Process
    • Tutorial 1: Litmus Walk-through
    • Tutorial 2: MailTester Walk-through
    • Tutorial 3: MailChimp Demo
  • 11
    Module 9: Analytics
    • Lesson 1: Concepts of Analytics - Presentation Slides
    • Lesson 1: Concepts of Analytics - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Concepts of Web Analytics
    • Webinar 1.2: Web Analytics Tools
    • Webinar 1.3: Measurement Plan
    • Lesson 2: Set Up - Presentation Slides
    • Lesson 2: Set Up - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Technical Elements
    • Webinar 2.2: Benefits and Limitations
    • Webinar 2.3: Tracking
    • Webinar 2.4: Settings and Navigation
    • Webinar 2.5: Integrating Marketing Tools
    • Lesson 3: Goals - Presentation Slides
    • Lesson 3: Goals - Presentation Slides with Lecturer Notes
    • Webinar 3.1: What is a Goal?
    • Webinar 3.2: Why Set Goals?
    • Webinar 3.3: Setting Goals
    • Webinar 3.4: Measuring Goals
    • Lesson 4: Report - Presentation Slides
    • Lesson 4: Report - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Report Areas
    • Webinar 4.2: Report Audience
    • Webinar 4.3: Report Acquisitions
    • Webinar 4.4: Report Behaviour
    • Webinar 4.5: Report Conversions
    • Lesson 5: Analyse - Presentation Slides
    • Lesson 5: Analyse - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Goals and Business KPIs
    • Webinar 5.2: Target Audience Profile
    • Webinar 5.3: Analysing Behaviour Reports
    • Webinar 5.4: Assessing Technical Performance
    • Webinar 5.5: Conversion Journey
  • 12
    Module 10: Digital Strategy
    • Lesson 1: Concepts of Digital Strategy - Presentation Slides
    • Lesson 1: Concepts of Digital Strategy - Presentation Slides with Lecturer Notes
    • Webinar 1.1: Strategy Fundamentals
    • Webinar 1.2: PROPEL Model
    • Lesson 2: Plan - Presentation Slides
    • Lesson 2: Plan - Presentation Slides with Lecturer Notes
    • Webinar 2.1: Planning Concepts
    • Webinar 2.2: Expectations
    • Webinar 2.3: ROI
    • Webinar 2.4: Digital Audit
    • Webinar 2.5: Digital Resources
    • Webinar 2.6: Budgeting
    • Webinar 2.7: Ownership
    • Lesson 3: Research - Presentation Slides
    • Lesson 3: Research - Presentation Slides with Lecturer Notes
    • Webinar 3.1: Research Concepts
    • Webinar 3.2: Owned, Accessed & Desk Research
    • Webinar 3.3: Audience Competitor Research
    • Webinar 3.4: Social Listening
    • Webinar 3.5: Plan Of Action
    • Lesson 4: Objectives - Presentation Slides
    • Lesson 4: Objectives - Presentation Slides with Lecturer Notes
    • Webinar 4.1: Objectives Concepts
    • Webinar 4.2: Success Outcomes
    • Webinar 4.3: KPIs
    • Webinar 4.4: Reviews
    • Lesson 5: Prepare - Presentation Slides
    • Lesson 5: Prepare - Presentation Slides with Lecturer Notes
    • Webinar 5.1: Prepare Concepts
    • Webinar 5.2: Overarching Strategy
    • Webinar 5.3: Search Strategy
    • Webinar 5.4: Display Strategy
    • Webinar 5.5: Content Strategy
    • Webinar 5.6: Creative Strategy
    • Webinar 5.7: Asset Development
    • Webinar 5.8: Connection Strategy
    • Webinar 5.9: Strategic Plan
    • Lesson 6: Execute - Presentation Slides
    • Lesson 6: Execute - Presentation Slides with Lecturer Notes
    • Webinar 6.1: Execution Concepts
    • Webinar 6.2: Launch Plan
    • Webinar 6.3: Media Plan
    • Webinar 6.4: Success Indicators
    • Webinar 6.5: The Value Of Social
    • Lesson 7: Learn - Presentation Slides
    • Lesson 7: Learn - Presentation Slides with Lecturer Notes
    • Webinar 7.1: Learn Concepts
    • Webinar 7.2: Reporting
    • Webinar 7.3: Continuous Development
    • Webinar 7.4: Cyclical Planning Model
    • Webinar 7.5: Teamwork

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